Product
MOVE
Industry
Cosmetics
Year
2024
Client
MOVE Sports Care
MOVE Sports Care set out to revolutionize sports care with a premium product line designed for active individuals. Prioritizing natural formulas, high-performance ingredients, and invigorating scents, the brand aimed to create a standout identity in the industry. With bold, innovative packaging using sustainable materials and a sleek, modern aesthetic, MOVE embodies energy, vitality, and empowerment. This unique approach has resonated with consumers, driving engagement and solidifying MOVE’s commitment to helping individuals achieve their best selves. Learn more
Visuals by Simon Vella
Strategy
MOVE Sports Care aimed to introduce a revolutionary line of sports care products tailored for individuals with active lifestyles. The objective was to develop premium beauty products that empower users to take control and become the best version of themselves, emphasizing natural formulas, high-performing ingredients, and invigorating scents. Our mission was to create a cohesive product design and branding strategy that encapsulated these values and resonated with the target audience.
Approach
We set out to design a product line that would be unlike any other in the sports care industry—something that would stand out in every sports bag and be instantly recognizable. Not your average sports care brand, MOVE needed a bold and innovative approach that would capture attention and reflect the energy of an active lifestyle. Our design team focused on creating packaging that was both functional and aesthetically striking, incorporating sustainable materials and refillable components to align with MOVE’s commitment to environmental responsibility. The branding was crafted to convey energy, vitality, and empowerment, with a modern and sleek aesthetic that differentiates it from traditional sports care products.
Result
The combination of thoughtful product design and compelling branding has resonated with consumers, driving engagement and interest in the brand. As MOVE continues to grow, it remains committed to providing fresh, innovative options that empower individuals to achieve their best selves.
